During the past decade, large trade show companies tried and failed to create hybrid extensions of their shows in the hopes of making their events shoppable year round. Shoppe Object was a small independent show without deep pockets to pull off such a transformative effort.
Lack of hybrid options resulted in lost orders due to:
Missed Orders Buyers with $5-50K open to buy budgets would promptly forget about catalogs and cards picked up during shows.
Time Constraints During a small compressed 3-4 day time frame, exhibitors missed out on buyers who couldn’t make it to their booths.
Travel Constraints Buyers who couldn’t make the trip lost out on valuable inventory deals and show specials.